We help B2B brands connect with their audiences across digital and physical channels. Our measured and measurable approach raises awareness, drives traffic, generates leads and converts sales.
Raising brand awareness and generating qualified leads for a global smart meter provider.
EDMI deliver smart meter technology solutions to some of the largest utility companies in the world. In response to opportunities with the European utility market, the company looked to expand their operations so needed to raise awareness of their offer and generate sales leads.
We were commissioned by EDMI Europe to design and develop a multi-channel content marketing campaign to coincide with the European Utility Week (EUW) event in Amsterdam.
Working closely with the marketing team we developed and implemented a marketing strategy to raise awareness and generate leads. Outputs included design and build of the exhibition stand and printed sales collateral. A sales-driven microsite, digital content (copy, images and animations), data capture and email campaign with automation were implemented.
The campaign and event gained significant interest from key players in the European utilities market, leading to an increased level of enquiries and subsequent opportunities for EDMI Europe as the company continues to grow its market share.
27 enquiries during event
204% growth in mailing list
12 qualified leads generated
“Your strategic approach and detailed program of work helped EDMI Europe raise awareness and gain a foothold in a market in which we were relatively unknown at the time. With a number of contacts leading to valuable commercial relationships.”
Sally Cowling, Marketing Manager, EDMI Europe