OUR PROGRAMMES

Although one-off tactical projects can produce results in the short-term our rolling programmes are designed to deliver results that are significant and sustainable.
Boost your B2B website

The days of brochure sites are over. Your business website should now be the hub of your marketing and sales activity. Actively helping you generate leads, convert sales and drive revenue. Every piece of content has a role to play in moving your customer onto the next step towards making a purchasing decision.

We’ll take your B2B website to the next level. We’ll undertake an audit and make recommendations in four important areas: content; user experience (UX); search and social. We’ll then demonstrate how a few changes can make a measurable improvement to your site’s visibility and its ability to attract qualified eyes.

We’ll show you how to deliver value to visitors with well-crafted, relevant content that keeps them on your site for longer. And how, by integrating powerful third-party platforms, you can capture data and track leads.

Work typically includes:

  • UX design improvements
  • Front and back-end development
  • Third-party platform and tech integration
  • SEO (organic search) enhancements
  • Topical keyword research
  • Social strategy
  • Benchmarking and reporting
B2B search and media
Extending your reach far beyond your website. We’ll create paid search and media campaigns across Google Adwords and Display Network. Developing ads that are relevant to your target audience. Combining data insights and creative to maximise your budget, increasing your quality scores and reducing the cost-per-click.

Work typically includes:

  • Keyword research
  • Competitor analysis
  • Copywriting
  • Creative (visual ads)
  • Paid search (PPC)
  • Monitoring, optimisation and reporting
B2B Marketing and Sales Strategy
A clear strategy of what needs to be communicated, how, where, when and to who. We’ll identify your target audiences and outline the challenges they face then hone powerful messages that articulate how your solution meets their needs. We’ll show you how your marketing can generate qualified sales leads and provide a clear plan and a timetable for implementation.  
Work typically includes:

  • Positioning and messaging
  • Buyer personas and journey mapping
  • Marketing and sales process alignment
  • Content strategy
B2B content marketing
Are you launching a product or service sales initiative? We’ll help you create a multi-channel marketing campaign with carefully crafted content that will engage and deliver value to your prospects as they move towards making a buying decision. Once deployed, we will monitor the entire process and provide monthly performance reports.

Work typically includes:

  • Copywriting
  • Content creation (images, video, animation)
  • Email marketing and automation
  • List building strategy
  • Landing pages
  • Direct mail
  • Social selling
  • Online and print display advertising
  • Sales assets (scripts, literature etc.)

Definitive Logo

Studio 6, The Kiln,
Hoults Yard, Hoults Estate,
Newcastle upon Tyne
NE6 1AB

T: 0191 224 8919
E: hello@definitiveresults.co.uk

Results-driven B2B content marketing