OUR PROGRAMMES
Boost your B2B website
The days of brochure sites are over. Your business website should now be the hub of your marketing and sales activity. Actively helping you generate leads, convert sales and drive revenue. Every piece of content has a role to play in moving your customer onto the next step towards making a purchasing decision.
We’ll take your B2B website to the next level. We’ll undertake an audit and make recommendations in four important areas: content; user experience (UX); search and social. We’ll then demonstrate how a few changes can make a measurable improvement to your site’s visibility and its ability to attract qualified eyes.
We’ll show you how to deliver value to visitors with well-crafted, relevant content that keeps them on your site for longer. And how, by integrating powerful third-party platforms, you can capture data and track leads.
Work typically includes:
- UX design improvements
- Front and back-end development
- Third-party platform and tech integration
- SEO (organic search) enhancements
- Topical keyword research
- Social strategy
- Benchmarking and reporting
B2B search and media
Work typically includes:
- Keyword research
- Competitor analysis
- Copywriting
- Creative (visual ads)
- Paid search (PPC)
- Monitoring, optimisation and reporting
B2B Marketing and Sales Strategy
- Positioning and messaging
- Buyer personas and journey mapping
- Marketing and sales process alignment
- Content strategy
B2B content marketing
Work typically includes:
- Copywriting
- Content creation (images, video, animation)
- Email marketing and automation
- List building strategy
- Landing pages
- Direct mail
- Social selling
- Online and print display advertising
- Sales assets (scripts, literature etc.)
Studio 6, The Kiln,
Hoults Yard, Hoults Estate,
Newcastle upon Tyne
NE6 1AB
T: 0191 224 8919
E: hello@definitiveresults.co.uk
Results-driven B2B content marketing